Hawk’s Agro on Strengthening Farmer Relationships, Changing Mindsets Around VR, and Finding Early Wins with SWAT MAPS

Since joining the SWAT MAPS partner network in 2023, Hawk’s Agro has continued to strengthen its commitment to helping farmers reach their goals through local expertise and advanced agronomic tools. Founded in 2009, the company has grown steadily and now operates seven locations across Saskatchewan in Central Butte, Gravelbourg, Neville, Moose Jaw, Rouleau, Strongfield, and Swift Current. Each location is filled with a team dedicated to delivering products, service, and insights that help farmers make confident decisions.

Hawk’s Agro has always taken pride in knowing its customers’ operations as well as they do. For Mackenzie Seidle, Precision Agronomy Lead, SWAT MAPS fits naturally into that philosophy.

“Providing SWAT MAPS as a tool to help farmers plan for successful futures has allowed customers to understand their operations on a deeper level, which means we can serve them even better,” Mackenzie explains.

Over the past two years, the team has seen how SWAT MAPS can change grower perceptions about variable rate technology. Some farmers were initially hesitant, especially those who had tried NDVI-based VR maps in the past with mixed results. By using SWAT MAPS, Hawk’s Agro has been able to show producers firsthand how accurate zone mapping can reveal true variability within a field and how that insight translates into improved efficiency and yield potential. The impact has been especially clear in irrigation acres.

“Farmers often see a return on their investment within the first year and are quick to expand to more acres after seeing the results,” says Mackenzie.

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Precision agriculture has become a core focus area for Hawk’s Agro. The company has built a team dedicated solely to supporting variable rate and agronomic decision making, allowing for specialized attention and expertise. Mackenzie believes this structure helps ensure that growers receive guidance rooted in data rather than broad assumptions.

“Agronomy is such a broad field, and one person cannot specialize in everything,” she says. “Having designated staff focused on specific areas allows us to bring specialized knowledge directly to our growers. I truly believe that we have some of the best people working in our company to help customers reach their goals.”

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Hawk’s Agro continues to learn, grow, and advocate for the benefits of understanding the soil from the ground up. The team is also expanding its network, recently partnering with AgroPlus in Alberta to share knowledge and strengthen irrigation management support in their region.

Looking ahead, Mackenzie sees precision agriculture as an area with enormous potential.

“Since healthy soil is the root of a productive crop, it makes sense to start there and manage each zone to the best of our ability.”

With a passionate team, strong grower relationships, and a clear commitment to innovation, Hawk’s Agro is proving that the future of precision agronomy in Saskatchewan is built on understanding what lies beneath the surface. The SWAT MAPS Team is proud to work alongside passionate, independent agronomy service providers like Hawk’s Agro. Learn more about what’s happening in their corner by following them on social media or visiting their website:

Website: https://hawksagro.com
Facebook: www.facebook.com/HawksAgroSWSK/
X: @HawksAgro
LinkedIn: https://www.linkedin.com/company/hawks-agro/

Farmers: visit https://swatmaps.com/find-a-service-provider/ to find a SWAT MAPS Service Provider near you.