CROPTIMISTIC LAUNCHES SWAT LABS, ADVANCING INTEGRATED SOIL ANALYSIS

FOR IMMEDIATE RELEASE: JAN 5, 2026 

SASKATOON, SK – Croptimistic Technology Inc. (Croptimistic) is pleased to announce the launch of SWAT LABS, a new in-house soil test analysis facility designed to tightly integrate soil sampling, laboratory analysis, and digital records within the company’s SWAT ECOSYSTEM. The new lab represents a strategic investment in data quality, operational efficiency and automated soil sampling systems.

Located at Croptimistic’s new corporate headquarters at 10-721 66th Street East, Saskatoon, Saskatchewan, SWAT LABS has already processed all Croptimistic soil samples collected during the fall 2025 season and is scheduled to open to select partners across Western Canada in spring 2026.

“With the startup of SWAT LABS, we’re rethinking the soil analysis workflow at Croptimistic,” says Phillip Harder, VP of Data Science. “Instead of treating lab results as a disconnected data source, we’ve designed an operationally efficient system where soil sampling, analysis, and digital records are seamlessly connected through SWAT RECORDS”.

“By bringing soil analysis in-house, we improve laboratory accuracy and precision, connect quality control directly to our samplers and agronomists, and build an integrated soil library that enables enhanced data-driven analytics of soil–crop interactions,” said Joel Ens, Soil Scientist.

The new facility is purpose-built with modern laboratory technology and staffed by a team of professionals, supporting both improved service delivery and local economic development. SWAT LABS employs 8 new staff during the busy season, with plans to scale capacity incrementally as demand grows.

“It’s been exciting to bring together an experienced and skilled team, build a cutting-edge facility with the latest technology, and be able to bring our customers extra value,” said Darin Richman, Lab Manager. “Providing more information for our clients while boosting our local economy is a double win.” 

Croptimistic has also been building a large spectral library of soil profiles and nutrients utilizing it’s new dual-probe systems. In-field analysis prototypes collect in-situ soil sensor data that is calibrated by the data science team with traditional soil testing from SWAT LABS. Croptimistic is scaling the integration of soil sampling tools, analytics and automating business for the future.

About Croptimistic Technology Inc.: Croptimistic Technology Inc. is an international AgTech company providing SWAT MAPS, a turn-key variable rate process that prioritizes Soil, Water, and Topography factors of fields for the creation of management zones. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products, all of which are synced with the app for real-time viewing. Learn more about SWAT products and how you can leverage SWAT MAPS by visiting swatmaps.com.

-30-

For more information, contact:
Alexandra Blackwell
Marketing Manager
marketing@swatmaps.com